My former colleague Bec in her ridiculously beautiful High Kai´s. We used to work together when I lived in the days of glory and vegemite in Australia. A time of endless youth. I snapped these photos outside the Nudie Jeans concept store in Sydney almost a year ago. It feels like yesterday but I guesstime flies on restless pinions.
// Mathias
WE LOVE JEANS, a passion we share with anyone who mourns a worn-out pair like the passing of a close friend. No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle, and they become like a second skin.
Jeans share the same soul and attitude found in the rock’n’roll scene – they’re both part of the same culture.
Nudie Jeans will always stay true to jeans. We’re not looking for fly-by-night fads; our inspiration is found far from the world of glamour and catwalks.
We don’t just offer jeans. We offer a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristics of the fabric itself.
