WE LOVE JEANS, a passion we share with anyone who mourns a worn-out pair like the passing of a close friend. No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle, and they become like a second skin. Jeans share the same soul and attitude found in the rock’n’roll scene – they’re both part of the same culture. Nudie Jeans will always stay true to jeans. We’re not looking for fly-by-night fads; our inspiration is found far from the world of glamour and catwalks. We don’t just offer jeans. We offer a way of thinking, a concept, and an undying passion, fuelled by the traditions of denim and the characteristics of the fabric itself.Tumblr (3.0; @nudiejeans)http://blog.nudiejeans.com/<img src="http://24.media.tumblr.com/tumblr_m44dvzqCSo1qgkgjao1_500.png"/><br/><br/><p>Hours before the big birthday party at Skånegatan! 1,5 hours til doors open! Make sure to RSVP to skanegatan@nudiejeans.com. It’s gonna be packed!</p>http://blog.nudiejeans.com/post/23165711925http://blog.nudiejeans.com/post/23165711925Wed, 16 May 2012 16:35:59 +0200<p><img src="http://media.tumblr.com/tumblr_m40nzhd6Q31qfm5al.jpg"/></p> <p>We are gonna party cause it´s our 5 years birthday! </p> <p>On stage: Tiger Bell 20:00<br/><a href="http://www.myspace.com/tigerbellband"><a href="http://www.myspace.com/tigerbellband">http://www.myspace.com/tigerbellband</a></a>  </p> <p>RSVP to skanegatan@nudiejeans.com!</p>http://blog.nudiejeans.com/post/23038378993http://blog.nudiejeans.com/post/23038378993Mon, 14 May 2012 16:25:00 +0200<img src="http://24.media.tumblr.com/tumblr_m3nvlomt5P1qgkgjao1_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_m3nvlomt5P1qgkgjao2_500.png"/><br/> <br/><p>A darning machine has arrived to our concept store in Gothenburg! A fantastic machine from the german company Pfaff. This solid little thing is from the mid 60´s and it´s a big contribution to our re:pair re:use, re:duce project and to your worn-in jeans. Darning is a old schoold way to repair fabrics damages or holes, where patching is impractical or would create discomfort for the wearer, for example, the crotch<span>. </span></p> <p><span>We are happy to offer you this service and there´s no doubt that it will make wonder with your worn-in jeans.</span></p> <p><span>// Mathias</span></p>http://blog.nudiejeans.com/post/22592237525http://blog.nudiejeans.com/post/22592237525Mon, 07 May 2012 18:39:24 +0200darning machinerepairreusereducefabriccroutchdamagepfaff<img src="http://25.media.tumblr.com/tumblr_m3n8bvVd7R1qgkgjao1_500.png"/><br/><br/><p>NOW HIRING</p> <p>Do you want to join the team at Nudie Jeans Co?</p> <p>We are looking for a Store Manager and Part Time Sales Assistant to join the team at the Nudie Jeans Co. Concept Stores in Melbourne.</p> <p>The positions require an applicant who is motivated, well organised, very confident in making retail sales and must have previous denim retail experience along with previous managerial experience for the Store Manager role.</p> <p>If you would like to become part of the Nudie Jeans team please email your CV through to australia@nudiejeans.com</p> <p><a href="http://www.nudiejeans.com">www.nudiejeans.com</a></p>http://blog.nudiejeans.com/post/22578243096http://blog.nudiejeans.com/post/22578243096Mon, 07 May 2012 10:16:43 +0200<img src="http://24.media.tumblr.com/tumblr_m3g7ctCsGO1qgkgjao1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_m3g7ctCsGO1qgkgjao2_500.jpg"/><br/> <br/><p>Snappin´ photos for SS13! A perfect sunny day and a awesome collection.</p>http://blog.nudiejeans.com/post/22318515674http://blog.nudiejeans.com/post/22318515674Thu, 03 May 2012 15:12:00 +0200SS 13Nudie Jeansphotoshootcollection<img src="http://25.media.tumblr.com/tumblr_m30yv3qc9b1qgkgjao1_500.png"/><br/><br/>http://blog.nudiejeans.com/post/21773484988http://blog.nudiejeans.com/post/21773484988Wed, 25 Apr 2012 09:45:03 +0200<img src="http://25.media.tumblr.com/tumblr_m2cyp6gID31qgkgjao1_500.png"/><br/><br/><p>Grim Tim Dry Red Selvage. <br/> 1 year old and been worn ever since.<br/> 1 wash. <br/> Reinforced crotch and backpocket.</p>http://blog.nudiejeans.com/post/20956451545http://blog.nudiejeans.com/post/20956451545Thu, 12 Apr 2012 10:39:06 +0200<img src="http://25.media.tumblr.com/tumblr_m2cynmN0Zu1qgkgjao1_500.png"/><br/><br/>http://blog.nudiejeans.com/post/20956436072http://blog.nudiejeans.com/post/20956436072Thu, 12 Apr 2012 10:38:09 +0200<img src="http://25.media.tumblr.com/tumblr_m2cymegG1Z1qgkgjao1_500.png"/><br/><br/>http://blog.nudiejeans.com/post/20956424772http://blog.nudiejeans.com/post/20956424772Thu, 12 Apr 2012 10:37:26 +0200<img src="http://25.media.tumblr.com/tumblr_m2cykddTRs1qgkgjao1_500.png"/><br/><br/>http://blog.nudiejeans.com/post/20956402162http://blog.nudiejeans.com/post/20956402162Thu, 12 Apr 2012 10:36:13 +0200<img src="http://25.media.tumblr.com/tumblr_m2cyjklIbY1qgkgjao1_500.png"/><br/><br/>http://blog.nudiejeans.com/post/20956393766http://blog.nudiejeans.com/post/20956393766Thu, 12 Apr 2012 10:35:44 +0200<img src="http://25.media.tumblr.com/tumblr_m2cyimf8eg1qgkgjao1_500.png"/><br/><br/>http://blog.nudiejeans.com/post/20956383743http://blog.nudiejeans.com/post/20956383743Thu, 12 Apr 2012 10:35:10 +0200<img src="http://25.media.tumblr.com/tumblr_m2bmvw9zow1qgkgjao1_500.png"/><br/><br/>http://blog.nudiejeans.com/post/20905682510http://blog.nudiejeans.com/post/20905682510Wed, 11 Apr 2012 17:26:20 +0200<img src="http://24.media.tumblr.com/tumblr_m2b0kruFMi1qgkgjao1_500.jpg"/><br/><br/><p><strong>Did you think that Nudie Jeans would be this big?</strong></p> <p>- None of us couldn´t imagine that it would be this big, but that was never the intention of it. The goal was just to be free. </p> <blockquote> <p><em>Maria Erixon, founder and creative director Nudie Jeans</em></p> </blockquote>http://blog.nudiejeans.com/post/20894545288http://blog.nudiejeans.com/post/20894545288Wed, 11 Apr 2012 09:24:00 +0200Nudie jeansMaria Erixonpassioninterview<img src="http://25.media.tumblr.com/tumblr_m27o2o0o7O1qgkgjao1_500.jpg"/><br/><br/>http://blog.nudiejeans.com/post/20774213887http://blog.nudiejeans.com/post/20774213887Mon, 09 Apr 2012 14:01:36 +0200nudie jeans<div class="entry-meta"><strong>Following post is written by Alfred Jansen, may 2011. </strong></div> <div class="entry-meta"><strong><br/></strong></div> <div class="entry-meta"><strong><span>11 mei 2011</span></strong></div> <h2 class="entry-title">Authentic Brand profile 2011#01: Nudie Jeans</h2> <div class="entry-content"> <p>In a new series, I will be looking at brands, companies, people, works of art or whatever. I want to learn about authenticity by visiting, using, talking and experiencing the brand, the product and the people and the importance of authenticity in their communications. For this first installment, I went to Sweden to check out Nudie Jeans. A good start, I promise you. <span id="more-1004"></span></p> <p>Scandinavian fashion is rising fast. Admittedly, it is also becoming prominent in my wardrobe. <a href="http://www.acnestudios.com/">Acne</a>, <a href="http://www.hope-sthlm.com/1/1.0.1.0/2/1/">Hope</a>, <a href="http://www.cheapmonday.com/">Cheap Monday</a> and <a href="http://www.nudiejeans.com/start">Nudie Jeans</a> offer up to date, no frills fashion, easy to wear and easy on the eye. Reason for a short visit to Stockholm, where I was kindly welcomed by the team of Nudie Jeans. It turned out to be the perfect brand to start my worldwide Authentic Brand quest.</p> <p><a class="thickbox" href="http://www.alfredjansencommunicatie.nl/wp-content/gallery/ajc/dsc4223.jpg" rel="singlepic265" title=""><img alt="Authentic Brand: Nudie Jeans" class="ngg-singlepic ngg-left" src="http://www.alfredjansencommunicatie.nl/wp-content/gallery/cache/265__320x240_dsc4223.jpg" title="Authentic Brand: Nudie Jeans"/></a>Okay, <a href="http://www.visitsweden.com/sweden/Regions--Cities/Stockholm/">Stockholm</a> is cool. Swedes seem to be solid, but in a stylish way. The country is well organised compared to our standards, people are friendly and helpful. Come to think of it, these are also the basic ingredients for their lifestyle, which in turn is projected in the way the Swedes dress.</p> <h3>Swedish Trends</h3> <p>Having said this, you may think that these guys and girls are somewhat boring. No way. As my main area of interest is men’s fashion I will focus on guy’s stuff. On the streets of Stockholm you see a lot of casual business wear. The suits are worn properly; I mean, Swedish guys show self-confidence and style. I personally love the basic cut of the Swedish brands.</p> <p>Entering a more casual mode, the Swedes are also able to wear colour. More than in many other countries and definitely not what I expected to see here. Chino’s are popular here too, worn in lots of cool colours. Cleverly combined with all kinds of shoes and shirts; with a taste of Saint Tropez but… way cooler. Defining trend this season: show your ankles…</p> <p>The Swedes are also renowned for their tight jeans. Whereas this may seem to be a no-go to many ‘serious’ guys, let me tell you: it is a ‘go’ in Sweden. Wear them like they do: confident and comfortable. Swedes are supposed to be tough guys and they are; even when wearing skinny jeans they are pretty convincing to me. No surprise Acne, Cheap Monday and Nudie Jeans offer a great variety in slim and skinny jeans.</p> <h3>Nudie Jeans</h3> <p><a class="thickbox" href="http://www.alfredjansencommunicatie.nl/wp-content/gallery/ajc/dsc4188.jpg" rel="singlepic263" title=""><img alt="Authentic Brand: Nudie Jeans" class="ngg-singlepic ngg-left" src="http://www.alfredjansencommunicatie.nl/wp-content/gallery/cache/263__320x240_dsc4188.jpg" title="Authentic Brand: Nudie Jeans"/></a></p> <p>So let’s check out one of these brands: Nudie Jeans Company. I was invited to their oldest flagship store in the trendy Stockholm Södermalm area to chat a bit with some of their experts. Of course I wanted to find out if this brand is as authentic as it pretends to be.</p> <p>I should start by telling you that the Nudie Jeans HQ is not based in the Scandinavian capital, but in Göteborg, which is more of a down to earth kind of place (they tell me). It is the main port with lots of hard working going on, as opposed to white collar dominated Stockholm. Nudie Jeans, as a result, is not into trends but rough and tough. Make no mistake however: at Nudie they really know how to design , communicate and market their basicness.</p> <p><a class="thickbox" href="http://www.alfredjansencommunicatie.nl/wp-content/gallery/ajc/dsc4194.jpg" rel="singlepic264" title=""><img alt="Authentic Brand: Nudie Jeans" class="ngg-singlepic ngg-left" src="http://www.alfredjansencommunicatie.nl/wp-content/gallery/cache/264__320x240_dsc4194.jpg" title="Authentic Brand: Nudie Jeans"/></a></p> <p>Talking to Johan at the store, it becomes pretty clear to me that at Nudie Jeans it’s all about being cool and relaxed. This young brand, just 10 years old, is strong. It oozes authenticity. It is based on the jeans which all have the same basic design, but with subtle differences so basically everyone will find the right pair, including various Selvage denims and since this year (still only up there in Sweden) a Recycled collection. There is nothing aggressive about Nudies who, as far as I can relate, have picked up the basic jeans theme where the popular American brands left off after experimenting with different designs. The down to earth strategy accounts for the increasing popularity of Nudie Jeans. From my experience in the international communications arena I am convinced this company is doing a really good job. Their communication is direct, open and honest to customers, without exaggerating at any time or place. No bullshitting. It makes for a very sustainable brand.</p> <h3>Basically unique</h3> <p>The main collection is based on organic and dry denim. Real Nudie addicts (check them out on <a href="http://mynudies.com/"><a href="http://www.mynudies.com">www.mynudies.com</a></a>, an independent users’ community) will buy dry jeans and wear them without washing for at least half a year. This way, Nudies will really become personal, with all the folds and abrasions on the right spots. No pre-washed wrinkles here, though these washes are available too. Nudie’s flagship store has more to offer, though the focus will always be on the jeans, Johan explains. One can go totally Nudie, with shirts, socks, underwear and even Swedish clogs.</p> <p><a class="thickbox" href="http://www.alfredjansencommunicatie.nl/wp-content/gallery/ajc/dsc4178.jpg" rel="singlepic262" title=""><img alt="Authentic Brand: Nudie Jeans" class="ngg-singlepic ngg-left" src="http://www.alfredjansencommunicatie.nl/wp-content/gallery/cache/262__320x240_dsc4178.jpg" title="Authentic Brand: Nudie Jeans"/></a></p> <p>Time to experience it all again – I already own some Nudies. Johan, a real Nudie expert, will help me choosing my new pair of jeans. I am curious, I want to do it right this time. His advice is to try a pair of ‘Grim Tim’, dry and organic (of course). He is right, no need to look any further. They fit perfectly but will have to start growing on me (quite literally).It will take many months of hard living in these jeans to make them my own.</p> <p>In the accessories area I discover the ‘Alfred’ wallet. Hey, my name is on it! I buy it for no other reason! Handcrafted heavy leather that will age beautifully, it fits perfectly with the new jeans. This brand is all about working hard and playing hard. That’s exactly what I intend to do.</p> <h2><a href="http://www.nudiejeans.com/start">Nudie Jeans Company</a> – the Authentic Index (2011#01)</h2> <p>Truth: Open, honest, socially and environmentally responsible</p> <p>Beauty: Product design, presentation, identity is simple, strong and timeless</p> <p>Love: Passion for the brand is high among Nudie staff and customers alike</p> <p>Fun: Fun factor of the products is particularly supported by the ‘dry’ wearing experience</p> <p>Authentic Index score: @@@@@</p> <h3>As an Authentic brand, I invited my friends at Nudie Jeans to tell me which other brand, service, shop, city, community, persons, work of art, or whatever is most authentic to them. I will report on this one soon; for now it will be a surprise.</h3> <h3>In the meantime I welcome your suggestions. Just explain to me why you think your proposal is authentic, using the four themes Truth, Beauty, Love, and Fun.</h3> <p>Report by <a href="http://twitter.com/#!/alfred_jansen">Alfred Jansen</a></p> <p>Thank you Johan, Katy, Max and Axel at Nudie Jeans Company (Stockholm shop and Göteborg HQ).</p> </div> <p><a href="http://www.alfredjansencommunicatie.nl/"><a href="http://www.alfredjansencommunicatie.nl/">http://www.alfredjansencommunicatie.nl/</a></a></p>http://blog.nudiejeans.com/post/20773883229http://blog.nudiejeans.com/post/20773883229Mon, 09 Apr 2012 13:47:00 +0200Alfred JansenNudie JeansAuthentic brandFunoveBeautyTruthPassion<img src="http://24.media.tumblr.com/tumblr_m1y240mWtF1qgkgjao1_500.jpg"/><br/><br/>http://blog.nudiejeans.com/post/20457643960http://blog.nudiejeans.com/post/20457643960Wed, 04 Apr 2012 09:28:48 +0200nudie jeans<img src="http://25.media.tumblr.com/tumblr_m1uhr9SXUK1qgkgjao1_500.png"/><br/><br/><p>Mathias in the making.</p> <p>Worn by you - repaired by us - worn by you</p>http://blog.nudiejeans.com/post/20342050107http://blog.nudiejeans.com/post/20342050107Mon, 02 Apr 2012 11:16:21 +0200repairjeansnudie jeansreusebra miljöval<img src="http://24.media.tumblr.com/tumblr_m1sxi14qNR1qgkgjao1_500.jpg"/><br/><br/><p><span>The vision of a completely organic collection has always been in our minds and actions since we started Nudie Jeans 2001. We have ambitiously worked to fulfil this vision and have gradually increase the share of organic garments. <em>To make this happen we had to start from scratch, change the way we worked and together with our suppliers develop our very own organic fabric. It´s been a struggle, to say the least, </em></span><em><span>but it also gave us the opportunity to develop these fabrics in our own direction.</span></em></p> <p><span>In the fall of 2012 Nudie Jeans will deliver <strong>a denim collection entirely made from organic cotton</strong>. All pocket linings, buttons and rivets are made from organic raw material as well.</span></p> <p><span></span><span>THE NUDIE JEANS FALL WINTER COLLECTION will be available in stores starting in summer 2012.</span></p> <p><span><br/></span></p>http://blog.nudiejeans.com/post/20283248351http://blog.nudiejeans.com/post/20283248351Sun, 01 Apr 2012 15:01:00 +0200Nudie Jeans100% organic cottonfall winterorganic collection<p class="MsoPlainText">Our European sales team was in Frankfurt and found a new good friend who spent a half day with the team.</p> <p>Thank you Frankfurt and Annelise for great hospitality, we look forward to be back soon. <img height="559" src="http://www.nudiejeans.com/media/articles/blooooob.jpg" width="466"/></p>http://blog.nudiejeans.com/post/20111424490http://blog.nudiejeans.com/post/20111424490Thu, 29 Mar 2012 12:26:45 +0200