Ronnie Clog Denim.

Swedish clogs became popular in the seventies eighties . 
They were usually worn without socks and are considered for the avant-garde man. These clogs belongs to Martin, our IT-manager. 4 years old and made in Sweden.

Ronnie Clog Denim.

Swedish clogs became popular in the seventies eighties .
They were usually worn without socks and are considered for the avant-garde man. These clogs belongs to Martin, our IT-manager. 4 years old and made in Sweden.

Posted 3 days ago 1 note
Posted 4 days ago 11 notes
Posted 4 days ago 5 notes
Ladies and gents… 
Sample sale! Bring a buddy and browse trough heaps of samples from a decade of blue and true passion. 

Welcome!

// Mathias

Ladies and gents…
Sample sale! Bring a buddy and browse trough heaps of samples from a decade of blue and true passion.

Welcome!

// Mathias

Posted 1 week ago 1 note

My former colleague Bec in her ridiculously beautiful High Kai´s. We used to work together when I lived in the days of glory and vegemite in Australia. A time of endless youth. I snapped these photos outside the Nudie Jeans concept store in Sydney almost a year ago. It feels like yesterday but I guess time flies on restless pinions.

// Mathias

Posted 2 weeks ago 4 notes

Here´s a beautiful Alfred Leather Wallet! Worn in by my friend Calles right backpocket for 4 years now. Most of the time empty and no sight of cash whats so ever but filled with reciepts and dust. But the wallet has been trough a bunch of places and as his jeans they are keeping a lot of memories, memories that can´t be bought for any money in the world. 

// Mathias

Posted 2 weeks ago 1 note
Our good old norwegian friend and colleague Per-Johnny in his well worn-in jeans.

Our good old norwegian friend and colleague Per-Johnny in his well worn-in jeans.

Posted 3 weeks ago 1 note

NUDIE JEANS = GOOD ENVIRONMENTAL CHOICE

Nudie Jeans has achieved the Swedish Eco label “Bra Miljöval”/ “Good Environmental Choice” for all our second hand jeans!

For us it’s about the reuse of jeans and fabric – cotton fibres last much longer then we normally tend to use or wear them. Customers will therefore get a discount on new purchases if they leave their old jeans to us. We remake and repair each pair in a personal way and sell them again, tagged with the new “Good Environmental Choice” label.

We at Nudie know it´s possible to work with fashion and good quality while aiming towards more sustainable consumption. In addition, we want to make it easier for consumers to extend the life of their garments.


FACTS: Bra Miljöval is the eco label of SSNC, Swedish Society for Nature Conservation. It is referred to as “Good Environmental Choice” in English. SSNC started eco labeling in 1988 on laundry detergent and paper. The Swedish Society for Nature Conservation (SSNC) is an environmental organization with power to bring about change.

Posted 1 month ago 3 notes

Take a look at this true blue guy and his worn in Conny Dry Selvage denim jacket. The owners name is Per and he´s a great customer and a good friend of us. It´s a tough one to break in but Per has done a good job! Halfway there! 

// Mathias

Posted 1 month ago 5 notes
Today starts the boxing day sale in our concept stores in Gothenburg, Stockholm, Melbourne and Sydney to name a few. Welcome!

Today starts the boxing day sale in our concept stores in Gothenburg, Stockholm, Melbourne and Sydney to name a few. Welcome!

Posted 1 month ago 1 note